Introducing 'Aurora' by Pixxel: A Cutting-edge Earth Observation Studio for Simplified Satellite Data Analysis

August 6, 2024
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Introducing 'Aurora' by Pixxel: A Cutting-edge Earth Observation Studio for Simplified Satellite Data Analysis

Bengaluru, 06 August 2024: Pixxel, a leader in cutting-edge hyperspectral Earth-imaging technology, today announced the public launch of Aurora, its transformative Earth Observation (EO) Studio. Designed to make remote sensing analysis accessible for all, Aurora is poised to redefine how remote sensing user groups can access, interpret, and leverage Earth observation data. 

Developed entirely in-house, Aurora eliminates the steep learning curves associated with traditional software, offering a seamless and intuitive satellite imagery analysis experience. Aurora features a vast archive of open-source and commercial remote sensing datasets from multiple modalities, including the anticipated integration of Pixxel’s hyperspectral imagery by the end of 2024. 

The platform also offers a marketplace of ready-to-use models and indices in a no-code environment, enabling users to visualise and compare different satellite imagery, customise workflows, and quickly implement analytical models.

Awais Ahmed, Founder and CEO of Pixxel, emphasized the platform's user-centric approach: "Aurora is designed to remove barriers to entry in Earth observation analysis. Our focus has been on creating a platform that allows users to get insights faster without wasting time figuring out complex data processing steps. After nearly a year of beta testing and valuable feedback from our early customers, we’re excited to unveil this to the public now. 

Aurora’s customer-centric approach will enable organisations of all sizes in agriculture, forestry, mining, climate tech and energy to harness the power of Earth observation data for their specific needs and integrate it easily into their core operations.”

Notable indices on the platform include the Normalized Difference Vegetation Index (NDVI) for assessing vegetation health and monitoring crop rotation patterns, the Normalized Difference Water Index (NDWI) for estimating water surface area and monitoring flood impacts, and the Oil Spill Index (OSI) for detecting and monitoring oil spills on water surfaces, crucial for effective pollution and hazard mitigation.

Aurora offers various models on its marketplace, catering to various industries. These include the Forest Above-Ground Biomass Model, which monitors forest health and carbon stocks, and the Water Quality Index Model, which evaluates water quality. The Crop Bio-parameters Model is designed for precision agriculture, providing insights into crop health. Additionally, the Change Detection Model analyzes temporal changes to track land use changes, deforestation, disaster impacts, and urban development, producing visual difference maps and quantifying changes over time.

Aurora elevates geospatial data analysis by delivering accurate and relevant data for compliance and business requirements. It meets diverse needs across industries and use cases, unlocking the full potential of geospatial intelligence. 

Future updates to Aurora will enhance its capabilities by enabling data fusion across expansive Areas of Interest (AOIs). This will allow users to combine hyperspectral data with other Earth observation datasets and upload ground truth data, offering a more comprehensive analysis.

As Pixxel prepares to launch six commercial-grade hyperspectral satellites, known as ‘Fireflies’, this year, the company remains dedicated to leveraging its indigenous expertise and the power of hyperspectral technology to drive a sustainable future.

To learn more about Aurora, visit our website or watch the video to explore its features. To check the platform now, click here.